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Marketing and transactional e-mail, one platform

Complete e-mail marketing. No cut on your sending.

Lekalao runs your lists, your campaigns, your automations and the e-mails your applications send. The sending goes through your own provider, at their rate. Nobody puts a margin on your volume.

Try it freeWork out your price

14-day trial. Nothing to pay to start.

300,000 e-mails a month — 45,000 FCFA (≈ 69 €) for the platform, about $30 at Amazon SES for the sending.

Paid in FCFA
Mobile Money, card or transfer
7 providers
Amazon SES, Postmark, Mailgun, SendGrid, Brevo, Resend, SMTP
Any language
every subscriber reads their own
Nothing to pay to start
500 subscribers, 2,000 e-mails a month

What it costs

You pay us for the platform. You pay them for the sending.

Most e-mail tools buy delivery wholesale and sell it back to you per contact and per send. Lekalao does not resell delivery. You bring the account, you keep the rate, and you keep the reputation you build on it.

about $10
what a hundred thousand e-mails cost at Amazon SES’s published rate of $0.10 per thousand
your rate
whatever you negotiated with Postmark, Mailgun, SendGrid, Brevo or Resend stays yours
no margin
your volume never becomes our revenue

Work out your month

Move the two figures to what you send today, or start from a case like yours.

5,000
250100K
50,000
1K3M

The plan that fits

Essentiel

Lekalao, per month
15,000 FCFA≈ 23 €
Amazon SES, for the sending
≈ $5.00

At SES’s published rate of $0.10 per thousand. Another provider bills you at theirs.

See the plans in detail

Providers price and invoice you directly; these figures are their published rates, not ours.

One place for everything you send

Newsletters, welcome series, order confirmations: the same contacts, the same brand, the same figures.

Contacts that stay yours.

Double opt-in, attributes of your own, tags, and segments built from conditions: language, engagement, a link clicked, another list. The count updates while you write the rule.

See the audience

Nine o’clock, wherever they are.

Four editors, up to five versions in a test, sending spread out and delivered in each subscriber’s time zone. The winner is picked on opens, clicks or revenue.

See campaigns

Journeys that know when to stop.

A subscription, a tag, a date or an API call opens a journey. Whoever buys leaves it instead of being chased.

See automations

Your application’s e-mails, kept.

Receipts and sign-in links through the API, a Laravel transport or an SMTP relay. Every message stays in the log: content, delivery, opens.

See transactional

Deliverability

It watches your reputation while you sleep

A sender reputation is lost in one send and rebuilt over weeks. You do not have to remember any of what follows: it is on by default.

  • A campaign whose complaints or bounces climb pauses itself and says why, before the mailboxes notice.
  • An address that hard bounced or complained is blocked for the whole team, on every list. Someone who left stays gone.
  • Nothing leaves without a visible unsubscribe link and a postal address.
  • Sending is paced per mailbox: Gmail, Outlook and Yahoo receive what they accept, and no more.
  • SPF, DKIM and DMARC are checked every night.
  • Campaigns and invoices can go through two providers: one never dirties the other.

Everything it watches

Languages

One campaign. Every subscriber reads their own.

Write the base version, add a tab per language. At sending time each person receives their own; with no translation, the base version goes. The unsubscribe page, the confirmation and the preferences follow the same rule.

Every language in the world is accepted. The interface itself is in English and French.

How languages work

Subject

Votre commande est en route

Base version

6,120 subscribers receive this one

Subject

Your order is on its way

Translation

3,480 subscribers receive this one

Subject

A sua encomenda está a caminho

Translation

1,284 subscribers receive this one

Subject

طلبك في الطريق إليك

Translation

940 subscribers receive this one

Subject

Oda yako iko njiani

Translation

656 subscribers receive this one

Who reads what

  • fr49%
  • en28%
  • pt10%
  • ar8%
  • sw5%

Four doors for your applications

Everything the interface does, your code does too.

REST API
JSON over HTTPS, uuids, idempotency keys, 120 calls a minute per token.
Signed webhooks
Subscriptions, departures, tags, bounces, complaints. HMAC SHA-256.
Laravel transport
Keep Mail::to()->send(). Lekalao sends it and logs it.
SMTP relay
For WordPress, an ERP, anything that only speaks SMTP.
Plug in your applicationRead the API reference
curl -X POST "$LEKALAO_URL/api/v1/lists/$LIST/subscribers" \
  -H "Authorization: Bearer $LEKALAO_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "email": "ada@example.com",
    "first_name": "Ada",
    "locale": "pt",
    "tags": ["customer"]
  }'
// config/mail.php
'mailers' => [
    'lekalao' => [
        'transport' => 'lekalao-api',
        'endpoint' => env('LEKALAO_URL'),
        'token' => env('LEKALAO_TOKEN'),
    ],
],

// .env: MAIL_MAILER=lekalao
Mail::to($order->customer)->send(new OrderConfirmed($order));
Route::post('/webhooks/lekalao', function (Request $request) {
    $expected = hash_hmac(
        'sha256',
        $request->getContent(),
        config('services.lekalao.webhook_secret'),
    );

    $received = (string) $request->header('X-Lekalao-Signature');

    abort_unless(hash_equals($expected, $received), 401);

    // subscriber.unsubscribed, mail.bounced, campaign.sent…
    return response()->noContent();
});

Who it is for

A shop
Your customers arrive from the till or the basket, get the order confirmation, and hear from you when the bread comes out of the oven. Report your sales: every campaign shows what it brought in.
A publication
A letter every week, an archive people can read on the web, and an RSS feed that writes the campaign for you.
A software team
Sign-in links and receipts through the API, marketing through the interface, one set of contacts under both.

Coming from Mailchimp or Brevo

An afternoon, and nothing of what you built is lost. The order matters more than the effort.

  1. 1

    Export your contacts.

    Columns are recognised by their headers; your fields become attributes.

  2. 2

    Bring your blocklist too.

    Most migrations forget it, and pay for it in the first send.

  3. 3

    Point your forms here.

    One POST, no widget.

  4. 4

    Warm up, then move the volume.

    First those who opened recently, then the rest over two to four weeks.

The full guide

You pay for size, not for features

Everything is in every plan. What changes is how many subscribers, and how many e-mails.

Découverte

To try it, or for a small list.

Free

Subscribers
500
E-mails a month
2,000
  • Every feature
Start free

Essentiel

For an audience that is growing.

15,000FCFA

≈ 23 € · a month

Subscribers
5,000
E-mails a month
50,000
  • Every feature
Try it for 14 days

Professionnel

Our pick

To send every day without thinking about it.

45,000FCFA

≈ 69 € · a month

Subscribers
25,000
E-mails a month
300,000
  • Every feature
Try it for 14 days

Grand volume

Open limits, set with you.

150,000FCFA

≈ 229 € · a month

Subscribers
no limit
E-mails a month
2,000,000
  • Every feature
  • Limits set with you
Talk to us

Prices in CFA francs, which is pegged to the euro at 655.957.

See the plans in detail

Questions people ask first

Who actually sends the e-mails?

The provider you choose. Lekalao prepares, personalises, paces and tracks; your provider delivers and invoices you directly. You keep that account and the reputation you build on it.

Do I need a provider already?

No. Opening one takes an afternoon: account, domain, out of the sandbox, test. If you already have an account with Brevo, Postmark, Mailgun, SendGrid or Resend, keep it: Lekalao sends through it.

Will my e-mails reach the inbox?

That depends on your domain and your list, and Lekalao gives you both halves: SPF, DKIM and DMARC checked every night, sending paced per mailbox, bounces and complaints handled, and a campaign paused before it damages you.

I already use another tool. How do I move?

Export your contacts and your blocklist, import both, point your forms here, then widen your sending over two to four weeks.

How do I pay?

In CFA francs, by Mobile Money, card or bank transfer, one month at a time. When a month ends you have seven days to pay; past that, sending pauses and nothing is lost: lists, campaigns and statistics wait for you.

What happens to my data?

It belongs to your team: contacts, content, statistics, consent records. Export your contacts and your blocklist whenever you like, hand a person their own file, or forget them for good.

Does it speak my subscribers’ language?

The interface is English and French. Your e-mails can be written in any language, one version per language, and each subscriber gets theirs.

And if I need help?

Write to us and a person replies, in English or in French. The documentation follows the product section by section, and moving in from another tool is a guide of four steps.

Fourteen days to see for yourself

Create the account, connect your provider, send your first campaign. Nothing to pay to start.

Create my account

A question first? Write to hello@lekalao.com